Evernote's New Plans & Pricing: What To Know
November 9 2025 | Issue 69 | Link to this issue | Subscribe
Hi Reader –
Last week, Evernote announced new subscription plans and pricing. If you’re an existing user, you’ll see these changes when your current plan comes up for renewal.
Individual Plans Have Been Repackaged
Evernote retired the Personal and Professional plans and replaced them with two options with clear differences:
Starter: $14.99 monthly, $99 annually
Up to 1,000 Notes
Up to 20 Notebooks
Up to 100 Tags
Up to 10 Spaces
Up to 1,000 attachments
3 device access/sync
1GB storage
AI features when v11 launches (usage limits unknown)
Advanced: $24 monthly, $249.99 annually
Unlimited Notes, Notebooks, Spaces, and attachments
Unlimited device access/sync
Unlimited storage
AI features
Note: These are US prices. Evernote uses regional pricing — find your local rates on their pricing page.
What This Means for You
If you’re currently on Personal or Professional, you’ll automatically roll into the Advanced plan at renewal to ensure you don’t hit plan limits. Evernote sends 30-day renewal notifications via email, and you can check your renewal date in your account settings under the Billing tab.
You can passively accept Advanced by doing nothing or actively downgrade to Starter.
To downgrade to Starter, configure your account to fall under the plan limits. Otherwise, like transitioning from paid to free, you won’t be able to use features that exceed limits. For example, if you have 25 notebooks, you won’t lose access to your notebooks or your data, but you can’t create new notebooks. Expect multiple upgrade prompts until you reduce your notebook count below 20.
My Take
This repackaging is a significant change to how paid Evernote plans have historically worked. Previously, if you paid Evernote, you got unlimited access. No more.
Those most impacted will be long-time users who’ve collected lots over the years but don’t use Evernote as their project, or life management hub. Instead, they use Evernote as a digital filing cabinet for reference and occasional note-taking. This group will likely exceed Starter limits and must decide if searching and organizing years of collected content is worth Advanced pricing, or if they are going to pare down their accounts to fall under the Starter limits.
Evernote does need to provide users an easy way to see attachment counts and account size. Since these are limited in the Starter plan, users need visibility to manage it. I expect Bending Spoons will respond to this request soon.
However, for those who — like me — rely on Evernote as their primary knowledge management tool, Advanced pricing aligns with other tools in the space. The pricing is similar to other productivity tools like Notion ($240/yr) and Obsidian (free only without sync, publishing, or commercial use — otherwise $242/year).
Whether users can offset the price increase by reducing AI tool investments outside Evernote remains to be seen. We’ll learn more as v11 releases in coming weeks. Notably, all users will get AI tool access initially regardless of plan, though Evernote may limit usage volume by plan over time.
🧠 Academy Members: Get your packaging questions answered and join the conversation about the new plans here.
Subscribe to auto-receive my next tip!
No fluff. Just practical, immediately actionable advice from someone who's been teaching Evernote mastery for over a decade. Sent every Monday, for free.