Posts in Facebook
"Use Facebook As [Page]": Now Much Clearer

Up until last week, for Facebook page administrators, it was fairly confusing to know if you were navigating Facebook as the identity of your profile or the identity of your page.  But a recently launched user interface update has helped to make this MUCH clearer and is a very helpful Facebook detail to note.

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FacebookStacey Harmon
How To Make Facebook King in Your Real Estate Marketing

Interested in Facebook marketing for real estate?  Check out a free reply of the Facebook is King webinar featuring our very own Stacey Harmon.  She joined Jimmy Mackin and host Chad Hyans of IMSD in an hour long training for ActiveRain University.  Although platforms like Google+ are tempting, learn why Facebook is still where the most immediate business opportunities are (it's still definitely king in real estate social media marketing) and gain insights into best practices for success.

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Facebook Page Name vs. Facebook Page Username

In Facebook page marketing, I see lots of confusion about the difference between the page name and the username (which sets the vanity URL associated with a business page).  Here is an illustrated screen shot, with a tutorial video following, which explains the difference between the two, and describes why understanding this is such a critical foundation to have in formulating an effective Facebook page marketing strategy.

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The “About” Box: A Branding & Call To Action Opportunity on Pages

The “About” box suddenly reappeared on the left side bar of pages on March 22, 2011 and this new (can it be new if it was part of the old pages layout?) functionality gives page administrators an important opportunity to present their elevator pitch  or provide a call to action - both of which can help in the marketing and business development functions of the page.

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