Posts tagged Page Marketing
Facebook Page Name vs. Facebook Page Username

In Facebook page marketing, I see lots of confusion about the difference between the page name and the username (which sets the vanity URL associated with a business page).  Here is an illustrated screen shot, with a tutorial video following, which explains the difference between the two, and describes why understanding this is such a critical foundation to have in formulating an effective Facebook page marketing strategy.

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The “About” Box: A Branding & Call To Action Opportunity on Pages

The “About” box suddenly reappeared on the left side bar of pages on March 22, 2011 and this new (can it be new if it was part of the old pages layout?) functionality gives page administrators an important opportunity to present their elevator pitch  or provide a call to action - both of which can help in the marketing and business development functions of the page.

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