Live interviews with Thomas Arnold of Facebook and Clara Shih of Hearsay Social were featured on the main stage at January's Real Estate Connect in New York City.
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There is a big difference between being a Facebook user, and using Facebook for marketing. It is very easy to be a Facebook user: You sign up for an account, connect with a few friends, and you are off and running. However, when you look at Facebook as a marketing tool, it suddenly becomes a very complex platform with a multitude of options and an endless array of tactics that can be deployed.
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One of the things Realtors most often misunderstand about Facebook is the difference between a Facebook profile and a Facebook page. This post builds upon a prior post that explains the array of Facebook marketing tools that exist for the modern real estate agent.
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Did you miss Stacey Harmon's presentation at NAR 2011 on 3 Proven Strategies for Farming with Facebook? Check out the slides or watch the 20 minute presentation that was caught on video by The Geeky Girls.
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The photo strip that appears at the top of Facebook business pages represents one of the most overlooked branding opportunities by page administrators. When planned out, page administrators have a great opportunity to visually represent their business and reinforce what they are about with the five photos that appear at the top of the page wall.
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A key concept to understand if you are going to be an effective Facebook marketer is the difference between the news feed and the wall. This post is designed to demystify the difference between them and illustrate the relationship between them...
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