Facebook Foundations: Facebook's Marketing Tools Explained

Facebook Foundations: Facebook's Marketing Tools Explained

There is a big difference between being a Facebook user, and using Facebook for marketing. It is very easy to be a Facebook user: You sign up for an account, connect with a few friends, and you are off and running. However, when you look at Facebook as a marketing tool, it suddenly becomes a very complex platform with a multitude of options and an endless array of tactics that can be deployed.

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Facebook Foundations: Profiles vs. Official Pages

Facebook Foundations: Profiles vs. Official Pages

One of the things Realtors most often misunderstand about Facebook is the difference between a Facebook profile and a Facebook page. This post builds upon a prior post that explains the array of Facebook marketing tools that exist for the modern real estate agent. 

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