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"I used to use Evernote…"

Hi Reader –

I spent last week in Virginia Beach, meeting with my mastermind group and talking Evernote with a room of local business owners.

Virginia Beach presentation
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Everyone there had heard of Evernote. And, as it happens every time I tell people what I do, I heard the same thing from the ones who'd used it: "Oh, I used to have an account. I think I still do, but I haven't used it in a long time. I don't really know why I stopped. It was such a great app."

I suspect some of you reading this are in the same spot. You're on this list, so Evernote is still on your mind. But, are you all in?

So this week I want to talk about the app itself – and about a page I built on my new website for exactly this conversation.

The Evernote in Your Head

When someone tells me they drifted away from Evernote, the reason is rarely a feature they were missing. More often it's a feeling: the app got slow, the company seemed adrift, the price went up, the internet was mad about it, and they never checked whether any of it was still true.

Some of that criticism was fair at the time. Most of it is dated now.

Here's one data point: Berkshire Hathaway has put nearly a billion dollars into Evernote's owner, Bending Spoons, this year. The rest of the story is on my About Evernote page. It covers who Bending Spoons is, what they've done with the app since they took over, a brief history of Evernote, and which plan fits how you use it.

If you're not all in, you may be paying for more Evernote than you use. Evernote's Starter plan is $99 a year, and for some it's the right fit. I walk through that decision on the page.

Pick and Stick

Keep in mind, no app is perfect. Evernote has constraints, and so does every alternative.

The people who are organized picked one app and stuck with it.

Once you commit, the work changes. You stop evaluating and start learning, and there is so much to learn about the app you've chosen that will make you faster and more productive in it. That's what I teach in the Academy.

If you're in, get in. Learn something new about it this week. My new newsletter archive page lets you binge every past issue of this newsletter, so pick a topic you've been meaning to figure out and start there.

Last Call: The Title & File Sprint

For those of you who want more than a newsletter, and are ready to organize your account and understand Evernote, the Title & File Sprint starts today.

It's 14 days. Each day, Academy members commit to one Pomodoro – 25 minutes – of Title & File in their own account. We kick off with a live training at 12:00 PM US Central today, where I teach the skills and the philosophy behind an organized Evernote account. Then you get two weeks of accountability and support to put it into practice alongside fellow members doing the same thing.

I know how self-paced courses usually go. Did you finish the last one you bought? This is the version with a group and a deadline.

Can't make today's live kickoff training? It's recorded. Watch the replay when it suits you – at 1.5x if you like – and fit your 25-minute Pomodoro in whenever your day allows.

🌟 Start the Sprint with us: Join the Academy for $79 a month (cancel anytime), and the Title & File Sprint is included. We start today, Monday, November 9 at 12:00 PM US Central, and it's recorded. Join the Academy and the Sprint →​

🧠 Academy Members: Go deeper on Bending Spoons with the About Evernote's Ownership: Bending Spoons post in the Official Evernote Support space. It holds their full acquisition list, the IPO and Berkshire Hathaway details, and key interviews and articles on the company I've collected since 2024, updated as news breaks.

Go see what the Evernote of today looks like. If you have further questions about Bending Spoons after reading that page, reply and let me know.

Cheers to your productivity –

Stacey

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“There is always at least one gem to harvest from Stacey's newsletter.”
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