In Facebook page marketing, I see lots of confusion about the difference between the page name and the username (which sets the vanity URL associated with a business page). Here is an illustrated screen shot, with a tutorial video following, which explains the difference between the two, and describes why understanding this is such a critical foundation to have in formulating an effective Facebook page marketing strategy.
Read MoreLooking for a business presence on Facebook that represents your professionalism and grows your list? Let Harmon Enterprises create a powerful branded Facebook business page that showcases your business, makes you look like a rock star in listing presentations, and positions you for great business development on Facebook.
Read MoreRealtors: Are you interested in learning what it takes to have an effective Facebook business page? Learn what you need to know, live and in person from Facebook expert Stacey Harmon. She is teaching a comprehensive Facebook page marketing curriculum on Wednesday, April 20th in Costa Mesa, California.
Read MoreThe “About” box suddenly reappeared on the left side bar of pages on March 22, 2011 and this new (can it be new if it was part of the old pages layout?) functionality gives page administrators an important opportunity to present their elevator pitch or provide a call to action - both of which can help in the marketing and business development functions of the page.
Read MoreAre you connected to a key client or prospect on Facebook? If so, you might be interested in staying on top of any activity they post to Facebook. Knowing when they post can be helpful if you are looking to maintain a high level of engagement with them.
Read MoreWho isn’t curious about photos of themselves? Everyone is! Therefore, it isn’t surprising that the most engaging type of content on Facebook is photos. Posting photos can be a great tip for getting people to look at, like, and interact with your Facebook page.
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