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Facebook Tools & Tricks at Virtual Real Estate Bar Camp January 4th

December 22, 2009 by · 3 Comments 

Virtual RE BarCamp

On January 4th, 2010 Virtual Real Estate Bar Camp will have a repeat performance with a new lineup of speakers, and Harmon Enterprises is participating.  Our topic is Facebook Tools and Tricks – Separating Personal from Professional. Here is the session description from the event website:

Control who sees what! @StaceyHarmon will orient you to the Facebook tools that allow you separate your personal from your professional life and effectively use Facebook for business development as a Realtor. The session will cover applying Facebook’s newly updated privacy settings to your profile; grouping your friends, clients, and prospects into lists; and assigning permissions to status updates and photos. She’ll also show you the basics on how to create a Business Fan Page in order to further build your professional persona on Facebook.

It is free to attend Virtual Real Estate Bar Camp which is a full day of webinar presentations by some of the movers and shakers in the national real estate social media scene. There will be four separate webinars, or “rooms”, running concurrently and each presentation lasts 45 minutes.  All you need to do is have internet access and pre-register in order to get the login information for each of the rooms.  The full schedule can be found here and if you have an interest in hearing more about how social media can help build your business, you are encouraged to attend.  What better way to kick off a productive business year?!

Virtual RE BarCamp Summary:

Website:  www.VirtualREBarCamp.com
When:  January 4, 2010 from 9:00 am – 4:00 pm PST
Cost:  Free but you must register to receive webinar login information
Schedule:  As speakers are confirmed, the event calendar is updated

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RE BarCamp SD – It's Almost Here!

November 7, 2009 by · Leave a Comment 

RE BarCamp San Diego

I’m in the midst of last minute preparations for RE BarCamp San Diego…hard to believe it is almost here!  Next Thursday, at the Stingaree in San Diego, the largest RE BarCamp yet will take place (we’re expecting over 500!).  And next Friday, my life will return to normal :).  Amongst the chaos and stress of planning for the event, I have great anticipation for the friends and colleagues, both new and old, I will see Thursday.  If we haven’t yet met face to face and you will be at RE BarCamp or the NAR Convention following, please do stop and say hello.  The greatest value I find in RE BarCamps is the people I get to interact with face to face.

We’ll be posting last minute event details on the RE BarCamp website this week, so keep an eye on http://www.rebarcampsd.com for the latest scoop.  Back to attending to the last minute details for me.  See you Thursday!

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San Jose – Here I Come!

September 21, 2009 by · Leave a Comment 

I’m headed to San Jose the first week of October for several major real estate events that should be on the radar of any Realtor or person interested in technology, social media, and real estate:

Here is a rundown of the great opportunities these events provide as well as some auxiliary activities I’ll be participating in.  If you’re in San Jose, hopefully we’ll cross paths while I’m there (join me at a Tweetup?!):

Friday, October 1st, 2009:

  • Social Media Success for Realtors Presentation:  Anyone a member of SAMCAR (San Mateo Association of Realtors)?  If so, come hear me speak for free (thanks to Pango Group for sponsoring me to speak)!  Registration starts at 10:30.  Presentation is from 11:00-12:30.  It you would like to attend, RSVP via email to Julie Ziemelis, Director of Public Affairs for SAMCAR.

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Monday, October 5th, 2009:

  • RE BarCamp Silicon Valley:  This is a free, day long event, born from the desire for people to share and learn in an open environment.  There is no set schedule or topics.  Instead, the day is shaped by the passionate real estate professionals who gather and discuss how technology and social media can benefit the real estate business.  Any forward thinking Realtor who is interested in applying technology to their business should attend.  It is an outstanding way to network with industry elite and add be engaged in discussions that can truly transform your business.  If there is interest, Andy Kaufman and I will be facilitating a session that day discussing how to use Twitter to enhance your conference going experience.  Hope you can join in.  The event is free, but you do have to RSVP hereto attend.  Twitter hashtag for the event is #rebcsv.

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Tuesday, October 6th, 2009:

  • Tech Tuesday:  An add-on day to the CAR Expo, Tech Tuesday is full of technology training and tips to help Realtors in their business.  The twitter hashtag for Tech Tuesday is #TTCarExpo.   There are some great techie agents presenting – including Ted Makel of Keller Williams, Simi Valley who is part of the opening panel titled “Text, Tweet, and Sell:  A Dialogue on Tech’s Possibilities for Today’s Agents”.  Other great sessions include:
    • The Benefits of Blogging
    • Media is the New Marketing:  How to Attract the Right Attention
    • Best Practices for Building an Online Presence
    • Social Media and Social Networking:  A Guide for REALTORS

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  • Tweetup at Tanq Bar (San Jose Marriott) starting at 5:15 pm:   Within walking distance of the Tech Tuesday I’m hosting a tweetup.  Come mingle with fellow Tech Tuesday attendees over a drink (everyone is responsible for their own food/drinks…just to be clear!).  Tech Tuesday attendance is not required to join in on this one though…if you want to come on out and say hi, please do!  @candacecapella, @ericstegemann, and @andykaufman will be there too.  More info and RSVP list is here.

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Wednesday, October 7th, 2009:

  • CAR Expo 2009:  California’s largest real estate trade show which draws “thousands of California’s key franchise executives, top producers and movers and shakers every year for educational networking, and professional development opportunities”.  The Expo runs for 3 days (Wed the 7th – Fri the 9th).  I’ll be there on Wednesday in order to check things out and see what’s hot this year at the vendor show.  Twitter hashtag for the conference is #CARExpo.

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A Labor of Social Media Love

June 14, 2009 by · Leave a Comment 

rebcoc

Last year I caught wind of this free event called RE BarCamp that was being held the day before the Inman Real Estate Connect conference in San Francisco.  I had no idea really what it was.  I didn’t know any of the people attending.  But I had seen enough discussion about it on Twitter and Facebook from those voices that I watched, that I knew I had to be there.

That day changed my professional life.   I was introduced to a whole RE.net world filled with smart, curious people who are interested in technology, social media, and the real estate industry.  The room was filled with Realtors and pioneers who were trying new things and discussing new ways to succeed in real estate.  These people saw hope and opportunity in an otherwise dismal and depressing real estate market.  I was hooked.  I’d found my crowd.

In the 10 months since that first RE BarCamp, I have traveled around the country to attend 4 more.  Those events have taught me so much and connected me with such great people, that when I saw an opportunity to bring this movement to Orange County, I took it.  I could think of no better way to give back to the RE.net community than to facilitate here in my city the event that has brought so much to me.  RE BarCamp Orange County is scheduled for June 25th, 2009.  I couldn’t be more excited about the collegues (many of who I now consider friends) who will be coming from near and far to participate and contribute to this event.  It promises to be a great day filled with great conversations, learning opportunities, and fun.  I can’t wait!

For more information on the event, or to register and attend, check out the website at www.REBarCampOC.com.

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Getting Started in Social Media for Realtors: The Nuts-and-Bolts

May 10, 2009 by · 2 Comments 

In speaking with agents on a weekly basis, I see tons of Realtors who understand that social media is something they want to participate in, but they perceive a huge gap between where they are, and where the people are who are talking to them about their success with social media are. They wonder how to bridge that gap, set the foundation for a successful experience with social media, and get started on their own. So last month at Real Estate Bar Camp Phoenix I debuted a new presentation I had put together titled “The Nuts and Bolts: Getting Started in Social Media” which is designed to help Realtors who are excited about social media successfully get started on the social web.

I have this idea that it really isn’t the technology, or the signing up for an account that is stopping Realtors from getting started – that part is actually really easy. The tricky part is that Realtors don’t know what they want to say about themselves once they are on social networks…and social networks ask a lot of personal questions! So, I advocate having a strategy. After all, for the Realtor looking to use social media to build business, their profile and participation really is a marketing effort to position themselves as a trusted real estate advisor. What do they want to say in order to accomplish this? Most never think about this before they jump in. And, the “rules” for successfully marketing yourself in this medium are different than in an offline world. For example, your photo/headshot that Realtors so faithfully use off line in marketing materials is generally a vertical professional portrait shot. This is the norm. However, online, your photo (or avatar as it is know in the social media world) has some different “rules” to it. It tends to be square. It tends to be more casual than formal (keep in mind…it still can be professional). It tends to be presented very small. You need a photo where you are zoomed in as a result. These are the types of practical tips I present and challenge Realtors to think about in my presentation. If you have any questions, feel free to comment below or send me an email.

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Phoenix Bound for Another RE Bar Camp | This Time, I'm Presenting

April 16, 2009 by · 7 Comments 

Real Esate Bar Camp Phoenix

Next week I’m off to Scottsdale for Real Estate Bar Camp Phoenix (RE BarCamp Phx).  I’m looking forward to connecting again IRL (in real life) with several of my RE.net friends as well as making connections with a host of new people (RE Bar Camps are great for this).   Oh, and I expect to learn a few cool things as well (I always do!).

This will be the 5th RE Bar Camp I’m attending and I’ve decided to more actively participate this time by presenting a session (cue my nerves!).  I’m preparing a talk titled “Nuts and Bolts – How to Get Started in Social Media”.  I see a lot of agents who attend RE Bar Camp get very excited about incorporating social media into their real estate strategy (Bar Camp has a way of doing that).  But then what?  How do they go from excited to successful social media superstars?  I see many asking for guidance on practical steps for how to get started.  It was only a year ago that I was in the same position and I have been reflecting on the specific steps I took to get going.  I’ll be converting my experience into a series of practical “to-do’s” that the agent who looking to get started with social media can follow.  If you are attending RE BarCamp Phoenix, I look forward to seeing you there and if this topic interests you, I invite you to attend my session!

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