Real Estate Business Development, Marketing, and Technology Training – Join In!
July 27, 2010 by Stacey Harmon · Leave a Comment
Back by popular demand (I assume) and a successful showing at Agent Reboot San Francisco, I’ve been asked to speak again at both Agent Reboot Los Angeles on August 5th and Agent Reboot San Diego on August 25th. I’ll again be speaking on Managing Your Content and Reputation on the Web. I’ve got a new co-presenter –the wonderful and talented Linsey Planeta, Broker/Owner of M Realty Orange County, who will be sharing some of her success secrets on stage. Our presentation features a series of case studies from practicing Realtors used to illustrate the concepts we advocate in order to protect and manage your business brand in this internet age. In addition to our presentation, additional Agent Reboot 
topics include:
- Must-Have Tools for the Agent with Mobile Mojo
- From Clicks to Closings: Turning Your Online Marketing Strategy into a Lead Machine
- Mastering Social Media to Expand Your Reach Online
There is a great cast of qualified presenters and working real estate professionals on the docket sharing their knowledge about these topics and more. Any Realtor looking to gain an introduction to how to appropriately apply technology to their marketing and their business should attend. Pre-registration is a deal at $79, or you can pay $149 at the door. Either way, please send me a tweet (@staceyharmon) letting me know you are there, or be sure to come up and say hi in Los Angeles or San Diego. Hope to see you there!
For further information on the two events, check out the event pages below:
Agent Reboot San Francisco Presentation Recap
July 19, 2010 by Stacey Harmon · 1 Comment
Photo credit Agent Reboot via their Facebook Fanpage
I had a great time presenting with Heather Elias at the Agent Reboot conference on Monday, July 12th in San Francisco. Inman News did a recap of the day and included several quotes from our presentation (you’ll need to be an Inman Premium Member to view the full article). Our presentation slides along with a description of some of our main points are below:
We centered around three main concepts for Realtors to Manage Your Content and Reputation on the Web. For each concept, we provided case studies which illustrated the concept, and followed that up with tools that are useful in executing the concept. The three concepts we presented were:
- Concept 1: Have a Hub and Spoke System
- Concept 2: Monitor Your Online Presence
- Concept 3: Be Consistent
Heather served as the case study for the hub and spoke system. Her hub is her blog and our point with this concept is that you need to have a central place on the web where you are constantly referring people to to learn more about you. For Heather, this is her blog, which is the preferred approach as you own the content on your blog and control the hosting environment. However, a LinkedIn profile, or Facebook Business Page can also act as a hub to your system. These options come with business risk however as you are playing in LinkedIn and Facebook’s sandbox and you don’t own the content. You are at the mercy of their Terms of Service. It can be a risk, but those sites can still be used as the center of your strategy and where you link back to from all of your online activities.
We also advocated monitoring what you do. Social media and digital marketing vehicles offer a world of analytic and statistic options. Both Heather and I utilize Google Analytics, Google Alerts, and Facebook Insights to gauge the effectiveness of our online activities. I also advocate email marketing and when you use providers such as Mail Chimp, you have access to reports which detail out the success of the messages you send.
Finally, whatever online activities you choose to participate in (and you don’t have to do all that Heather does – a few select vehicles when properly utilized can yield positive results), be consistent in what you do from both a branding perspective, and a username perspective. Heather does a great job of this in carrying her online visual brand through to her offline materials as does Walter Burns with his Living on the Hudson brand. Heather also has been creative in choosing a username that is unique to her area LoCoMusings (short for Loudon County Musings) and she uses that across multiple channels to represent the real estate brand that she has been building.
The next Agent Reboot will be in Los Angeles on August 5th. It’s a great day full of outstanding information from qualified presenters. More details and registration can be found here. Hope to see you there!
Plug Into the Future of Real Estate by Attending Agent Reboot – And Come Hear Me Speak!
July 6, 2010 by Stacey Harmon · 4 Comments
I’m on my way to San Francisco next week for the Inman Real Estate Connect Conference and am excited to be part of the inaugural Agent Reboot – a one day event produced by Inman News and premiering July 12th, the day before the Real Estate Connect show. I will be presenting with tech-savvy Realtor Heather Elias (who was highlighted in a recent post on Agent Applause) on how real estate professionals can “Manage Reputation and Content on the Web”. We’re on at 11:30 am.
So What is Agent Reboot? As the event website states:
Agent Reboot is a power-packed, low cost, local event for real estate professionals. This one-day, fast-paced program, will equip agents with the latest in business development, technology and marketing skills to help them be more successful. Agent Reboot is being offered in 12 cities across the United States.
Are you a real estate professional who will be in the Bay Area on Monday July 12th? If so, join me for this day of learning led by a great lineup of progressive industry professionals who really get all this technology stuff. Check out the full schedule here and you can register in advance for a discounted rate of $99 (vs. $149 at the door) – it’s a deal!
See you in San Francisco and be sure to come say hello.