Real Estate Business Development, Marketing, and Technology Training – Join In!
July 27, 2010 by Stacey Harmon · View Comments
Back by popular demand (I assume) and a successful showing at Agent Reboot San Francisco, I’ve been asked to speak again at both Agent Reboot Los Angeles on August 5th and Agent Reboot San Diego on August 25th. I’ll again be speaking on Managing Your Content and Reputation on the Web. I’ve got a new co-presenter –the wonderful and talented Linsey Planeta, Broker/Owner of M Realty Orange County, who will be sharing some of her success secrets on stage. Our presentation features a series of case studies from practicing Realtors used to illustrate the concepts we advocate in order to protect and manage your business brand in this internet age. In addition to our presentation, additional Agent Reboot 
topics include:
- Must-Have Tools for the Agent with Mobile Mojo
- From Clicks to Closings: Turning Your Online Marketing Strategy into a Lead Machine
- Mastering Social Media to Expand Your Reach Online
There is a great cast of qualified presenters and working real estate professionals on the docket sharing their knowledge about these topics and more. Any Realtor looking to gain an introduction to how to appropriately apply technology to their marketing and their business should attend. Pre-registration is a deal at $79, or you can pay $149 at the door. Either way, please send me a tweet (@staceyharmon) letting me know you are there, or be sure to come up and say hi in Los Angeles or San Diego. Hope to see you there!
For further information on the two events, check out the event pages below:
Agent Reboot San Francisco Presentation Recap
July 19, 2010 by Stacey Harmon · View Comments
Photo credit Agent Reboot via their Facebook Fanpage
I had a great time presenting with Heather Elias at the Agent Reboot conference on Monday, July 12th in San Francisco. Inman News did a recap of the day and included several quotes from our presentation (you’ll need to be an Inman Premium Member to view the full article). Our presentation slides along with a description of some of our main points are below:
We centered around three main concepts for Realtors to Manage Your Content and Reputation on the Web. For each concept, we provided case studies which illustrated the concept, and followed that up with tools that are useful in executing the concept. The three concepts we presented were:
- Concept 1: Have a Hub and Spoke System
- Concept 2: Monitor Your Online Presence
- Concept 3: Be Consistent
Heather served as the case study for the hub and spoke system. Her hub is her blog and our point with this concept is that you need to have a central place on the web where you are constantly referring people to to learn more about you. For Heather, this is her blog, which is the preferred approach as you own the content on your blog and control the hosting environment. However, a LinkedIn profile, or Facebook Business Page can also act as a hub to your system. These options come with business risk however as you are playing in LinkedIn and Facebook’s sandbox and you don’t own the content. You are at the mercy of their Terms of Service. It can be a risk, but those sites can still be used as the center of your strategy and where you link back to from all of your online activities.
We also advocated monitoring what you do. Social media and digital marketing vehicles offer a world of analytic and statistic options. Both Heather and I utilize Google Analytics, Google Alerts, and Facebook Insights to gauge the effectiveness of our online activities. I also advocate email marketing and when you use providers such as Mail Chimp, you have access to reports which detail out the success of the messages you send.
Finally, whatever online activities you choose to participate in (and you don’t have to do all that Heather does – a few select vehicles when properly utilized can yield positive results), be consistent in what you do from both a branding perspective, and a username perspective. Heather does a great job of this in carrying her online visual brand through to her offline materials as does Walter Burns with his Living on the Hudson brand. Heather also has been creative in choosing a username that is unique to her area LoCoMusings (short for Loudon County Musings) and she uses that across multiple channels to represent the real estate brand that she has been building.
The next Agent Reboot will be in Los Angeles on August 5th. It’s a great day full of outstanding information from qualified presenters. More details and registration can be found here. Hope to see you there!
Plug Into the Future of Real Estate by Attending Agent Reboot – And Come Hear Me Speak!
July 6, 2010 by Stacey Harmon · View Comments
I’m on my way to San Francisco next week for the Inman Real Estate Connect Conference and am excited to be part of the inaugural Agent Reboot – a one day event produced by Inman News and premiering July 12th, the day before the Real Estate Connect show. I will be presenting with tech-savvy Realtor Heather Elias (who was highlighted in a recent post on Agent Applause) on how real estate professionals can “Manage Reputation and Content on the Web”. We’re on at 11:30 am.
So What is Agent Reboot? As the event website states:
Agent Reboot is a power-packed, low cost, local event for real estate professionals. This one-day, fast-paced program, will equip agents with the latest in business development, technology and marketing skills to help them be more successful. Agent Reboot is being offered in 12 cities across the United States.
Are you a real estate professional who will be in the Bay Area on Monday July 12th? If so, join me for this day of learning led by a great lineup of progressive industry professionals who really get all this technology stuff. Check out the full schedule here and you can register in advance for a discounted rate of $99 (vs. $149 at the door) – it’s a deal!
See you in San Francisco and be sure to come say hello.
Real Estate WordCamp Presentation | 32 Realtor Websites Running on WordPress
April 15, 2010 by Stacey Harmon · View Comments
I debuted a new presentation last week at the first installment of Real Estate WordCamp in Denver, Colorado. The presentation was a compilation of 32 Realtor and Brokerage websites that are run on WordPress (which is my recommended platform for Realtors looking to develop a website or blog). I find that people learn from seeing examples of what other people are doing. The point of the presentation was to fill the minds of the audience with creative, interesting, and excellent examples of real estate websites as well as show what is possible with the WordPress platform. For additional details about why I find WordPress to be THE application for real estate websites, check out a post I wrote on Agent Applause highlighting one of the best Real Estate websites I’ve found that is built on the WordPress platform. As a side note, the websites for both Harmon Enterprises and Agent Applause are built on WordPress.
I’m looking to keep this presentation current. If you know of any great examples of real estate websites that are built on WordPress, please let me know about them either in the comments, or by contact form.
And, if you are interested in consultation on a WordPress strategy for your real estate business, please contact Harmon Enterprises to discuss further.
Facebook Tools & Tricks at Virtual Real Estate Bar Camp January 4th
December 22, 2009 by Stacey Harmon · View Comments
On January 4th, 2010 Virtual Real Estate Bar Camp will have a repeat performance with a new lineup of speakers, and Harmon Enterprises is participating. Our topic is Facebook Tools and Tricks – Separating Personal from Professional. Here is the session description from the event website:
Control who sees what! @StaceyHarmon will orient you to the Facebook tools that allow you separate your personal from your professional life and effectively use Facebook for business development as a Realtor. The session will cover applying Facebook’s newly updated privacy settings to your profile; grouping your friends, clients, and prospects into lists; and assigning permissions to status updates and photos. She’ll also show you the basics on how to create a Business Fan Page in order to further build your professional persona on Facebook.
It is free to attend Virtual Real Estate Bar Camp which is a full day of webinar presentations by some of the movers and shakers in the national real estate social media scene. There will be four separate webinars, or “rooms”, running concurrently and each presentation lasts 45 minutes. All you need to do is have internet access and pre-register in order to get the login information for each of the rooms. The full schedule can be found here and if you have an interest in hearing more about how social media can help build your business, you are encouraged to attend. What better way to kick off a productive business year?!
Virtual RE BarCamp Summary:
Website: www.VirtualREBarCamp.com
When: January 4, 2010 from 9:00 am – 4:00 pm PST
Cost: Free but you must register to receive webinar login information
Schedule: As speakers are confirmed, the event calendar is updated
Will You Be at RE Blog World? Come See Me Speak!
September 26, 2009 by Stacey Harmon · View Comments
I’m excited to announce that I have been asked to speak at Real Estate Blog World, the one day industry vertical partner program preceding the Blog World and New Media Expo in Las Vegas. I will be part of a panel discussing Business to Business marketing in real estate using social media (full conference schedule here). My social media strategy and execution experience over the past year with Pango Group and their affiliated companies has given me much hands on experience with this topic and I look forward to sharing my perspective with those in attendance. And I hope that includes you! Have you registered yet?
If you are trying to decide if the expense is worth it for you, let me share my experience from attending last year. I got talked into attending RE Blog World and Blog World at the last minute by Rob Hahn, and I was very hesitant to make the investment. However, I am so grateful I did. The conference was outstanding for me for several reasons. First, at RE BlogWorld I met many of the people who are the movers and shakers in the RE.net. Those introductions helped set the stage for the fun, fast paced, and successful year I’ve had since. My work and social networks expanded in ways I didn’t anticipate. I also learned a lot - from the practical (Derek Overbey taught me about @replies and Tweet Deck for goodness sake!) to the theoretical. Also, the main Blog World & Social Media Expo was filled with social media superstars. The pioneers who influenced me and I watch on-line (people such as Lee LeFever and Guy Kawasaki) were sitting there, right next to me in sessions learning right along with me. Others like Tim Ferriss and Mike Shinoda gave fascinating keynotes on stage opening my eyes to the power of social media in businesses unlike mine. And, as Jeff Turner so eloquently reminded us at Inman Connect in San Francisco last month, innovation always comes from outside our industry. Blog World provides access to social media applications and issues across industries and is presented by the biggest names out there. For this reason alone, the conference is not to be missed.
The world of social media moves so fast. The evolution of social media within real estate has been tremendous over the past year – I’ve seen it grow immensely from one RE BarCamp to the next, and one Inman Conference to the next. RE Blog World will help those of us focused on the real estate industry to get a pulse on where things are at, what are the challenges, and help shed light on the opportunities. And, I’m fascinated to see how social media has evolved outside the real estate industry in the past year and hear the impressions and creativity of those who drive social media in their business. I’m honored to be contributing this year to RE Blog World and am very excited to see the other speakers lined up for the entire event. I got so much out of blog world last year and can’t wait for this year. I’ll see you there!
Conference Details:
- When: October 15-17, 2009
- Where: Las Vegas, NV
- Conference Websites:
- RE Blog World
- Blog World & New Media Expo
- Registration
- RE Blog World Program Schedule (I’m part of the Track 1 panel on B2B Social Media from 2:00 – 3:15)
- RE Blog World Speakers (including me!)