Here are a few links, images, and resources from the event.
Video Excerpt of Stacey from Brand Building in Social Media panel:
PDF handout supporting Stacey’s talking points during the panel discussion.
Article recaps of the event:
Facebook was a hot topic at January’s Real Estate Connect in New York City. Live interviews with Thomas Arnold of Facebook and Clara Shih of Hearsay Social were featured on the main stage and re-emphasized the importance of Facebook as part of the marketing strategy of the modern Realtor. Thomas Arnold discussed that each comment is actually a “lead” and that Facebook is a long term strategy. Clara Shih wisely stated that the way to figure out the ROI on social media is to actually use it and predicted that 2012 will be the year of ROI on social media. She also pointed out how high-tech has a lot of influence on high-touch.
Later that afternoon, I co-presented alongside Jimmy Mackin a breakout session titled Friends with Benefits: Strategies for Selling with Facebook. View our presentation below:
After our presentation, Jimmy and I were honored to have keynote speaker Thomas Arnold from Facebook introduce himself and complement our presentation:
Are you interested in having Stacey speak on effective Facebook marketing at your company or event? Contact us to inquire about Stacey’s availability and rates.
Did you miss Stacey Harmon’s presentation at NAR 2011 on 3 Proven Strategies for Farming with Facebook? Check out the slides below or watch the 20 minute presentation that was caught on video by The Geeky Girls.
It’s time once again to get excited about next month’s BlogWorld and New Media Expo and RE BlogWorld. This will be my third time heading to Vegas to enjoy this progressive conference event which attracts pioneers of modern marketing and the cool kids of social media.
The opportunity to see how new media is playing out across industries is one of the greatest benefits of this conference. The case studies and lessons presented from outside of real estate provide the basis for inspiration for innovation within our industry. And, thanks to Jason Berman and his team, we in the real estate space have the opportunity to not only attend Blog World and experience the latest and greatest across a diversity of industries, but we can deep dive into what is happening in the real estate blogging space with a one day industry vertical at RE Blog World on Thursday, October 14th.
And I’m honored to have been selected as one of the presenters for RE Blog World. Ricardo Bueno and I will be presenting Innovative Real Estate Blogs and Their Secret Plugins and we are actively working on uncovering the best examples of WordPress real estate blogs and websites (know something you think should be showcased? Send me a note). We’ll be talking about the must-have functionality that will make for a successful real estate blog and sharing what technology it takes for real estate agents to bring those elements to life in their own blogs. Why reinvent the wheel? Learn from others by seeing the technology that the best real estate blogs offer. Here’s the details from the RE Blog World site on our presentation.
Innovative Real Estate Blogs & Their Secret Plugins
Thursday October 14, 11:00 AM – 12:00 PM
Secrets. They’re sexy … they’re seductive. And when you can employ them to get the most out of your blog, they’re sizzlingly smart, too. Stacey Harmon & Ricardo Bueno will show you the best-of-the-best; what the real innovators in RE blogging are doing to show off their creative skills & style. From the easiest WordPress setup to the blogs that push the edge of the envelope, you’ll see examples of who’s doing it, and doing it well. Not just visually pleasing, but deliciously technical, you’ll get the inside scoop on which themes and plug-ins will take your blog from so-so to super-sexy.
Careful care was taken by the organizers to make sure that the content and curriculum at RE Blog World is worth the price of admission and the full program of RE Blog World shows that the presenters selected are some of the best in our space. The schedule is packed with valuable content presented by full time, practicing Realtors and Brokers who have put the power of social media and technology to work for them in their practice. The new media credibility of these Realtors – people like Dale Chumbley, Ted Mackel, Jay Thompson, Sarah Stelmok, Teresa Boardman, Kelley Koehler, and Garron Selliken – is as good as it gets and these presentations from “those in the trenches” is certain to provide outstanding value for the real estate professional looking to learn from the best.
The program is supplemented with expert advice and perspective from people like:
- Analytics guru Gahlord Dewald, who has a gift for distilling down the complex world of analytics and SEO into business relevant, digestible information that can be put immediately to use in your business, power-duo
- Industry super-stars Reggie and Nicole Nicolay who will bring the world of WordPress 3.0 to life for today’s agent
- Power real estate blogger and technical aficionado Dave Smith who will demystify the technical details of blogging and keep your blog up and running amongst a patchwork of plugins and widgets
- Industry thinker and sometimes antagonist, Rob Hahn who will moderate a passionate panel designed to determine if the real estate blog is dead.
- Social media icon Brian Solis who will be presenting the keynote address. I had the pleasure of seeing Brian Solis speak a few weeks ago and could not have been more impressed with the clarity and power of his message. Doubt the longevity or impact social media has in the business world? You won’t by the time Brian is done speaking. And for the newly converted and believers alike, you’ll walk away with a polished perspective that will motivate. This will be an outstanding start to the day and huge business opportunity not to be missed.
I’m also looking forward to meeting you. The people I meet at both RE Blog World are people I learn from all year long. It attracts some of the most curious, progressive, and innovative Realtors and professionals in our industry. Come be a part of that. Let’s connect in person.
So…get your creative juices flowing. Be inspired. Figure all this social media stuff out. Take your blog to the next level. Grow your network. Build your business. Let’s learn together.
Register here and I’ll see you in Vegas!
I’m on my way to San Francisco next week for the Inman Real Estate Connect Conference and am excited to be part of the inaugural Agent Reboot – a one day event produced by Inman News and premiering July 12th, the day before the Real Estate Connect show. I will be presenting with tech-savvy Realtor Heather Elias (who was highlighted in a recent post on Agent Applause) on how real estate professionals can “Manage Reputation and Content on the Web”. We’re on at 11:30 am.
So What is Agent Reboot? As the event website states:
Agent Reboot is a power-packed, low cost, local event for real estate professionals. This one-day, fast-paced program, will equip agents with the latest in business development, technology and marketing skills to help them be more successful. Agent Reboot is being offered in 12 cities across the United States.
Are you a real estate professional who will be in the Bay Area on Monday July 12th? If so, join me for this day of learning led by a great lineup of progressive industry professionals who really get all this technology stuff. Check out the full schedule here and you can register in advance for a discounted rate of $99 (vs. $149 at the door) – it’s a deal!
See you in San Francisco and be sure to come say hello.
On January 4th, 2010 Virtual Real Estate Bar Camp will have a repeat performance with a new lineup of speakers, and Harmon Enterprises is participating. Our topic is Facebook Tools and Tricks – Separating Personal from Professional. Here is the session description from the event website:
Control who sees what! @StaceyHarmon will orient you to the Facebook tools that allow you separate your personal from your professional life and effectively use Facebook for business development as a Realtor. The session will cover applying Facebook’s newly updated privacy settings to your profile; grouping your friends, clients, and prospects into lists; and assigning permissions to status updates and photos. She’ll also show you the basics on how to create a Business Fan Page in order to further build your professional persona on Facebook.
It is free to attend Virtual Real Estate Bar Camp which is a full day of webinar presentations by some of the movers and shakers in the national real estate social media scene. There will be four separate webinars, or “rooms”, running concurrently and each presentation lasts 45 minutes. All you need to do is have internet access and pre-register in order to get the login information for each of the rooms. The full schedule can be found here and if you have an interest in hearing more about how social media can help build your business, you are encouraged to attend. What better way to kick off a productive business year?!
Virtual RE BarCamp Summary:
When: January 4, 2010 from 9:00 am – 4:00 pm PST
Cost: Free but you must register to receive webinar login information
Schedule: As speakers are confirmed, the event calendar is updated
I’m in the midst of last minute preparations for RE BarCamp San Diego…hard to believe it is almost here! Next Thursday, at the Stingaree in San Diego, the largest RE BarCamp yet will take place (we’re expecting over 500!). And next Friday, my life will return to normal :). Amongst the chaos and stress of planning for the event, I have great anticipation for the friends and colleagues, both new and old, I will see Thursday. If we haven’t yet met face to face and you will be at RE BarCamp or the NAR Convention following, please do stop and say hello. The greatest value I find in RE BarCamps is the people I get to interact with face to face.
We’ll be posting last minute event details on the RE BarCamp website this week, so keep an eye on http://www.rebarcampsd.com for the latest scoop. Back to attending to the last minute details for me. See you Thursday!