Friends with Benefits: Strategies for Selling with Facebook for Real Estate
January 19, 2012 by Stacey Harmon · Leave a Comment
Facebook was a hot topic at January’s Real Estate Connect in New York City. Live interviews with Thomas Arnold of Facebook and Clara Shih of Hearsay Social were featured on the main stage and re-emphasized the importance of Facebook as part of the marketing strategy of the modern Realtor. Thomas Arnold discussed that each comment is actually a “lead” and that Facebook is a long term strategy. Clara Shih wisely stated that the way to figure out the ROI on social media is to actually use it and predicted that 2012 will be the year of ROI on social media. She also pointed out how high-tech has a lot of influence on high-touch.
Later that afternoon, I co-presented alongside Jimmy Mackin a breakout session titled Friends with Benefits: Strategies for Selling with Facebook. View our presentation below:
After our presentation, Jimmy and I were honored to have keynote speaker Thomas Arnold from Facebook introduce himself and complement our presentation:
Are you interested in having Stacey speak on effective Facebook marketing at your company or event? Contact us to inquire about Stacey’s availability and rates.
Farming with Facebook for Real Estate – Stacey Harmon’s Presentation from N.A.R. 2011
November 16, 2011 by Stacey Harmon · Leave a Comment
Did you miss Stacey Harmon’s presentation at NAR 2011 on 3 Proven Strategies for Farming with Facebook? Check out the slides below or watch the 20 minute presentation that was caught on video by The Geeky Girls.
3 Proven Strategies – NAR 2011 Presentation
Let’s Meet at RE BlogWorld: October 14-16, 2010
September 18, 2010 by Stacey Harmon · 4 Comments
It’s time once again to get excited about next month’s BlogWorld and New Media Expo and RE BlogWorld. This will be my third time heading to Vegas to enjoy this progressive conference event which attracts pioneers of modern marketing and the cool kids of social media.
The opportunity to see how new media is playing out across industries is one of the greatest benefits of this conference. The case studies and lessons presented from outside of real estate provide the basis for inspiration for innovation within our industry. And, thanks to Jason Berman and his team, we in the real estate space have the opportunity to not only attend Blog World and experience the latest and greatest across a diversity of industries, but we can deep dive into what is happening in the real estate blogging space with a one day industry vertical at RE Blog World on Thursday, October 14th.
And I’m honored to have been selected as one of the presenters for RE Blog World. Ricardo Bueno and I will be presenting Innovative Real Estate Blogs and Their Secret Plugins and we are actively working on uncovering the best examples of WordPress real estate blogs and websites (know something you think should be showcased? Send me a note). We’ll be talking about the must-have functionality that will make for a successful real estate blog and sharing what technology it takes for real estate agents to bring those elements to life in their own blogs. Why reinvent the wheel? Learn from others by seeing the technology that the best real estate blogs offer. Here’s the details from the RE Blog World site on our presentation.
Innovative Real Estate Blogs & Their Secret Plugins
Thursday October 14, 11:00 AM – 12:00 PM
Secrets. They’re sexy … they’re seductive. And when you can employ them to get the most out of your blog, they’re sizzlingly smart, too. Stacey Harmon & Ricardo Bueno will show you the best-of-the-best; what the real innovators in RE blogging are doing to show off their creative skills & style. From the easiest WordPress setup to the blogs that push the edge of the envelope, you’ll see examples of who’s doing it, and doing it well. Not just visually pleasing, but deliciously technical, you’ll get the inside scoop on which themes and plug-ins will take your blog from so-so to super-sexy.
Careful care was taken by the organizers to make sure that the content and curriculum at RE Blog World is worth the price of admission and the full program of RE Blog World shows that the presenters selected are some of the best in our space. The schedule is packed with valuable content presented by full time, practicing Realtors and Brokers who have put the power of social media and technology to work for them in their practice. The new media credibility of these Realtors – people like Dale Chumbley, Ted Mackel, Jay Thompson, Sarah Stelmok, Teresa Boardman, Kelley Koehler, and Garron Selliken – is as good as it gets and these presentations from “those in the trenches” is certain to provide outstanding value for the real estate professional looking to learn from the best.
The program is supplemented with expert advice and perspective from people like:
- Analytics guru Gahlord Dewald, who has a gift for distilling down the complex world of analytics and SEO into business relevant, digestible information that can be put immediately to use in your business, power-duo
- Industry super-stars Reggie and Nicole Nicolay who will bring the world of WordPress 3.0 to life for today’s agent
- Power real estate blogger and technical aficionado Dave Smith who will demystify the technical details of blogging and keep your blog up and running amongst a patchwork of plugins and widgets
- Industry thinker and sometimes antagonist, Rob Hahn who will moderate a passionate panel designed to determine if the real estate blog is dead.
- Social media icon Brian Solis who will be presenting the keynote address. I had the pleasure of seeing Brian Solis speak a few weeks ago and could not have been more impressed with the clarity and power of his message. Doubt the longevity or impact social media has in the business world? You won’t by the time Brian is done speaking. And for the newly converted and believers alike, you’ll walk away with a polished perspective that will motivate. This will be an outstanding start to the day and huge business opportunity not to be missed.
I’m also looking forward to meeting you. The people I meet at both RE Blog World are people I learn from all year long. It attracts some of the most curious, progressive, and innovative Realtors and professionals in our industry. Come be a part of that. Let’s connect in person.
So…get your creative juices flowing. Be inspired. Figure all this social media stuff out. Take your blog to the next level. Grow your network. Build your business. Let’s learn together.
Register here and I’ll see you in Vegas!
Social Media Learning Opportunities Abound at this Years CAR Expo in Anaheim
September 18, 2010 by Stacey Harmon · Leave a Comment
The first week of October brings the Annual California REALTOR® Expo to Anaheim California. California REALTOR Expo is described as “the premier trade show for California’s real estate industry. This annual event features one-of-a-kind educational, networking and professional development opportunities designed specifically for California REALTORS®.” And, of particular interest to me is the ample opportunity for social media learning and digital strategy development that is woven into and around this years event. I’ll be presenting, and participating in several of the Expo events. Catch up with me October 4-7th in Anaheim. Here is where you can find me:
1. CALIFORNIA REALTOR® EXPO Main Event
On Wednesday, October 6th from 9:00 am – 10:00 am, I’ll be speaking on Social Media Strategy for Newbies: How To Get Started. A firm believer in the importance of incorporating digital marketing strategies into a real estate business plan, I’m excited to be presenting on this topic with the goal of getting Realtors pointed down the right path with social media. I understand how the myriad of digital tools – such as blogging, Facebook, Twitter, YouTube, LinkedIn, FourSquare, texting, email, CRM systems, websites – can seem like too many options and technically overwhelming to many agents. In addition, the pace of technology evolution can leave some feeling left in the dust. My goal is to simplify the seemingly complex, discuss the foundational elements you need to succeed in social media, focus the audience on a strategy that will be an effective and practical, and highlight where today’s Realtor should focus their time and resources. C.A.R. EXPO is a member benefit and as a result, there is no fee to attend if you are a member of the California Association of Realtors. You just need to register here and you are in.
2. Tech Tuesday
The day before my presentation, I’ll also be attending Tech Tuesday on Tuesday, October 5th. Not familiar with Tech Tuesday? Here’s what it is about:
Tech Tuesday provides a full day of tech-savvy sessions for REALTORS®. Scheduled for Oct. 5, this must-attend event will empower you to weave technology into your daily business to remain effective and efficient in today’s evolving marketplace
Whether you consider yourself a tech novice or a member of real estate’s digital elite, Tech Tuesday offers an array of sessions focusing on the hot topics you need to know more about, now.
The Tech Tuesday lineup if filled with some great sessions and outstanding speakers. There is a heavy focus on social media and I believe Tech Tuesday is a good investment for any Realtor looking for quality presenters talking about business relevant technologies of today. I’ll be attending many of the sessions and look forward to watching presentations by many of my friends and colleagues in the space. There is always something new to learn. Tech Tuesday costs $95 to attend and you can register at the CAR Expo website.
3. RE BarCamp Expo
On Monday, October 4th, I, along with many of the Tech Tuesday speakers, will be attending RE BarCamp CAR Expo (also at the Anaheim convention center). REBarCamp CAR Expo is a free, one day gathering of technology curious REALTORS® and industry professionals who come together to discuss how social media and technology are evolving the business of real estate. I’ve been actively involved in prior RE BarCamps which happen all over the nation, having coordinated RE BarCamp Orange County two years running and RE BarCamp NAR in San Diego last year. RE BarCamp is a full day of networking and learning and if you are in the Anaheim area on Monday and want to soak up some great information on technology and real estate, you should plan to attend. There is no cost to participate in this event, but you do need to pre-register at the RE BarCamp CAR Expo website.
One of my favorite parts about attending events like the CAR Expo is the people that I meet. If you will be attending my session, or any of the surrounding events, please introduce yourself. And, if you are on twitter, send me a tweet (@staceyharmon) so we connect. See you in Anaheim!
Plug Into the Future of Real Estate by Attending Agent Reboot – And Come Hear Me Speak!
July 6, 2010 by Stacey Harmon · 4 Comments
I’m on my way to San Francisco next week for the Inman Real Estate Connect Conference and am excited to be part of the inaugural Agent Reboot – a one day event produced by Inman News and premiering July 12th, the day before the Real Estate Connect show. I will be presenting with tech-savvy Realtor Heather Elias (who was highlighted in a recent post on Agent Applause) on how real estate professionals can “Manage Reputation and Content on the Web”. We’re on at 11:30 am.
So What is Agent Reboot? As the event website states:
Agent Reboot is a power-packed, low cost, local event for real estate professionals. This one-day, fast-paced program, will equip agents with the latest in business development, technology and marketing skills to help them be more successful. Agent Reboot is being offered in 12 cities across the United States.
Are you a real estate professional who will be in the Bay Area on Monday July 12th? If so, join me for this day of learning led by a great lineup of progressive industry professionals who really get all this technology stuff. Check out the full schedule here and you can register in advance for a discounted rate of $99 (vs. $149 at the door) – it’s a deal!
See you in San Francisco and be sure to come say hello.
RE BarCamp Orange County Returns | August 19, 2010
July 5, 2010 by Stacey Harmon · Leave a Comment
RE BarCamp is returning for its second appearance in the OC! Save the date for Thursday, August 19th, 2010. I am once again on board to help bring this event to you as part of the primary planning team and I can think of no better way for it to be a great success than to have you there!
If you aren’t familiar with RE BarCamp, check out this post I did last year discussing why I was bringing RE BarCamp to Orange County. You can also learn more about the event at REBarCampOC.com and see what RE BarCamps are going on all over the nation at the central RE BarCamp website.
This year we’ll be at the campus of UC Irvine at the Student Center, which is a fantastic venue for this kind of event. There is plenty of space, plenty of parking, and right on site there is food and drink (both coffee, and a bar – we’d have it no other way) available. We expect about 400 real estate professionals to be in attendance – register here to be one of them. As is part of the RE BarCamp tradition, it is free to attend. Free attendance is thanks to the support of generous sponsors – and we are still looking for more of them. If you or your company would be interested in supporting our event, check out the sponsorship details on the site, and contact me if you have any questions or would like to contribute.
We could also use your help in getting the word out to local real estate professionals. We’ve created a promotional flyer that can be emailed to anyone you think might benefit from this event. Please save the PDF from here and distribute freely. If you have the ability to print it out and distribute to curious real estate professionals, even better.
Thanks for your support and I look forward to seeing you on August 19th!
Facebook Tools & Tricks at Virtual Real Estate Bar Camp January 4th
December 22, 2009 by Stacey Harmon · 3 Comments
On January 4th, 2010 Virtual Real Estate Bar Camp will have a repeat performance with a new lineup of speakers, and Harmon Enterprises is participating. Our topic is Facebook Tools and Tricks – Separating Personal from Professional. Here is the session description from the event website:
Control who sees what! @StaceyHarmon will orient you to the Facebook tools that allow you separate your personal from your professional life and effectively use Facebook for business development as a Realtor. The session will cover applying Facebook’s newly updated privacy settings to your profile; grouping your friends, clients, and prospects into lists; and assigning permissions to status updates and photos. She’ll also show you the basics on how to create a Business Fan Page in order to further build your professional persona on Facebook.
It is free to attend Virtual Real Estate Bar Camp which is a full day of webinar presentations by some of the movers and shakers in the national real estate social media scene. There will be four separate webinars, or “rooms”, running concurrently and each presentation lasts 45 minutes. All you need to do is have internet access and pre-register in order to get the login information for each of the rooms. The full schedule can be found here and if you have an interest in hearing more about how social media can help build your business, you are encouraged to attend. What better way to kick off a productive business year?!
Virtual RE BarCamp Summary:
Website: www.VirtualREBarCamp.com
When: January 4, 2010 from 9:00 am – 4:00 pm PST
Cost: Free but you must register to receive webinar login information
Schedule: As speakers are confirmed, the event calendar is updated
RE BarCamp SD – It's Almost Here!
November 7, 2009 by Stacey Harmon · Leave a Comment
I’m in the midst of last minute preparations for RE BarCamp San Diego…hard to believe it is almost here! Next Thursday, at the Stingaree in San Diego, the largest RE BarCamp yet will take place (we’re expecting over 500!). And next Friday, my life will return to normal :). Amongst the chaos and stress of planning for the event, I have great anticipation for the friends and colleagues, both new and old, I will see Thursday. If we haven’t yet met face to face and you will be at RE BarCamp or the NAR Convention following, please do stop and say hello. The greatest value I find in RE BarCamps is the people I get to interact with face to face.
We’ll be posting last minute event details on the RE BarCamp website this week, so keep an eye on http://www.rebarcampsd.com for the latest scoop. Back to attending to the last minute details for me. See you Thursday!
Will You Be at RE Blog World? Come See Me Speak!
September 26, 2009 by Stacey Harmon · 8 Comments
I’m excited to announce that I have been asked to speak at Real Estate Blog World, the one day industry vertical partner program preceding the Blog World and New Media Expo in Las Vegas. I will be part of a panel discussing Business to Business marketing in real estate using social media (full conference schedule here). My social media strategy and execution experience over the past year with Pango Group and their affiliated companies has given me much hands on experience with this topic and I look forward to sharing my perspective with those in attendance. And I hope that includes you! Have you registered yet?
If you are trying to decide if the expense is worth it for you, let me share my experience from attending last year. I got talked into attending RE Blog World and Blog World at the last minute by Rob Hahn, and I was very hesitant to make the investment. However, I am so grateful I did. The conference was outstanding for me for several reasons. First, at RE BlogWorld I met many of the people who are the movers and shakers in the RE.net. Those introductions helped set the stage for the fun, fast paced, and successful year I’ve had since. My work and social networks expanded in ways I didn’t anticipate. I also learned a lot - from the practical (Derek Overbey taught me about @replies and Tweet Deck for goodness sake!) to the theoretical. Also, the main Blog World & Social Media Expo was filled with social media superstars. The pioneers who influenced me and I watch on-line (people such as Lee LeFever and Guy Kawasaki) were sitting there, right next to me in sessions learning right along with me. Others like Tim Ferriss and Mike Shinoda gave fascinating keynotes on stage opening my eyes to the power of social media in businesses unlike mine. And, as Jeff Turner so eloquently reminded us at Inman Connect in San Francisco last month, innovation always comes from outside our industry. Blog World provides access to social media applications and issues across industries and is presented by the biggest names out there. For this reason alone, the conference is not to be missed.
The world of social media moves so fast. The evolution of social media within real estate has been tremendous over the past year – I’ve seen it grow immensely from one RE BarCamp to the next, and one Inman Conference to the next. RE Blog World will help those of us focused on the real estate industry to get a pulse on where things are at, what are the challenges, and help shed light on the opportunities. And, I’m fascinated to see how social media has evolved outside the real estate industry in the past year and hear the impressions and creativity of those who drive social media in their business. I’m honored to be contributing this year to RE Blog World and am very excited to see the other speakers lined up for the entire event. I got so much out of blog world last year and can’t wait for this year. I’ll see you there!
Conference Details:
- When: October 15-17, 2009
- Where: Las Vegas, NV
- Conference Websites:
- RE Blog World
- Blog World & New Media Expo
- Registration
- RE Blog World Program Schedule (I’m part of the Track 1 panel on B2B Social Media from 2:00 – 3:15)
- RE Blog World Speakers (including me!)