What's In a Name: Transitioning Your Brokerage Brand on Facebook

What's In a Name: Transitioning Your Brokerage Brand on Facebook

A real estate brokerage brand transition is never simple. Learn 8 essential agent to do's on Facebook to navigate a successful brand transition. Whether you are recruiting an agent to your brokerage or undergoing a complete brokerage rebranding, these tips will keep your brand and agents consistent and you will all be a step ahead of the competition.

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Facebook Foundations: Facebook's Marketing Tools Explained

Facebook Foundations: Facebook's Marketing Tools Explained

There is a big difference between being a Facebook user, and using Facebook for marketing. It is very easy to be a Facebook user: You sign up for an account, connect with a few friends, and you are off and running. However, when you look at Facebook as a marketing tool, it suddenly becomes a very complex platform with a multitude of options and an endless array of tactics that can be deployed.

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