Klout, a service that measures online influence, is getting ready to launch “Topics Pages” and this provides a great opportunity that the savvy real estate agent should be paying attention to. This week I attended an webinar hosted by IMSD where socially savvy REALTOR Ben Kinney (who is also on track to sell 700 houses this year) had a discussion with Megan Berry of Klout about the Klout service and its relevance for the real estate professional. Watch a replay of the IMSD webinar [below]. It’s an outstanding way to get an overview of what Klout is and how it matters to the Realtor.
Why do Klout scores matter in real estate? Imagine you, the Realtor, are faced with the listing presentation question, “What makes you stand apart from Agent X?” Being the real estate marketing guru, you present that seller with your Klout Score along with the Klout Score of the other agent they are interviewing, providing quantifiable PROOF that your influence in the local real estate market is going to help you list and sell their home faster than Agent X.
This interview between Ben Kinney of www.imsd.net and Megan Berry of www.klout.com provides insight into how Klout measures your overall online influence as a real estate agent. Klout scores for real estate are calculated by looking at social networks like Facebook, Twitter, YouTube, LinkedIn, and FourSquare. The Klout Score measures influence based on your ability to drive action.
Watch this one hour webinar to learn how Klout scores are determined, the importance of Klout to real estate agents, and future plans for the Klout tool.
Not enrolled in IMSD yet? Enter the promotional code “HARMON” for a $200 discount on this real estate marketing training program developed by Ben Kinney. [Harmon Enterprises is an affiliate because this IMSD is a great training program that teach real estate agents the skill set and philosophies they need to know to stay ahead of the competition and build leads with effective online business practices].
In Facebook page marketing, I see lots of confusion about the difference between the page name and the username (which sets the vanity URL associated with a business page). Here is an illustrated screen shot, with a tutorial video following, which explains the difference between the two, and describes why understanding this is such a critical foundation to have in formulating an effective Facebook page marketing strategy.
Video explaining the difference and showing you where you change/set the page name and username in the Facebook page manager:
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Check out these testimonials from Realtor’s who have attended Stacey’s prior Facebook training:
Great stuff – I always take away so much to market my business – You’re the best!!” – Mike Didelot, Keller Williams, Dana Point, CA
Great job. Lots of meat. Great tips. Lots of concrete stuff - loved it. - Heidi Brown, First Team Real Estate
“Stacey is articulate and more importantly, engaging and dynamically informative. I love to learn and Stacey really makes it fun.” – Nick Segal, Partners Trust Founding Partner & President, Beverly Hills, CA
