Are you a real estate agent ready to start marketing on Facebook? If so, we can help! Harmon Enterprises is pleased to announce our new Facebook Quick Page for Real Estate.
Our Facebook Quick Page is a stylish, fast, and affordable way for REALTORS to get started marketing and growing their business on Facebook. Within 48 hours, you’ll have a personalized business page, customized to you and your brokerage brand, launched and ready to go. Check out a live Quick Page sample now.
Your order also includes our proprietary Facebook Marketing Guide for Real Estate which answers the most frequently asked questions agents have about marketing on Facebook and includes two Facebook page tutorials and two quick start guides designed get your new page working for you immediately.
The Facebook Quick Page is only $149. Find out more or initiate your order by sending an email to QuickPage@harmonenterprises.com or by calling 949.891.1140. Get started marketing on Facebook today!
This Facebook marketing tip relates to the official & places pages marketing tools in Facebook. For clarification on where this tip fits into the greater Facebook marketing picture, please view our post Facebook Foundations: Facebook’s Marketing Tools Explained.
The photo strip that appears at the top of Facebook business pages represents one of the most overlooked branding opportunities by page administrators. When planned out, page administrators have a great opportunity to visually represent their business and reinforce what they are about with the five photos that appear at the top of the page wall. However, there are a few functional details page admins need to understand in order to craft and maintain an effective brand strategy with this part of the page. They are as follows:
1. Displays only photos from the page: The photo strip is comprised only of photos that have been posted by an administrator of the page (the most recent 5). If you allow fans to post photos to your wall (you can turn this on or off in the page manager), photos posted by fans will not appear in the photo stream.
This is different from profiles where any photo that you are tagged in – whether you uploaded it, or another Facebook user uploaded it – will appear in the photo stream of your profile.
2. Randomized: The photo stream is randomized. Upon every page refresh, the photos will appear in a different order. In other words, page administrators can not control the order of the 5 photos.
For example, here are screen shots from the Pixel Coaching fan page where I have uploaded 4 color blocks representing the logo colors along with an image of the Pixel Coaching logo. See how the images can be rendered in any order:
When purposefully picking the images that appear in your pages photo stream (which represents a brilliant branding opportunity), you will need to take into consideration this nuance which is in contrast to the linear/static orientation that the photo stream has on profile pages which allows for some very creative visual tricks.
Hiding Photos
A common question about the photo stream is how to have a photo not appear there. Simply hover over the image on your page in the photo stream and you will see a you will see a little “x” appear in the upper right hand corner of the image which, when selected, will hide the photo from appearing in the photo stream of your page. This is an important Facebook page management skill if you have deployed a branding concept along the top of your page that you want to not have disturbed by photos that you post to the wall as part of your content strategy. As described earlier, any photos that a page admin uploads to the wall will appear in the photo strip. To restore the photos that are part of your photo strip brand, you’ll need to hide the photos that were uploaded to the wall and are now appearing in the photo strip.
Understanding how the photo stream works on pages is the basis for creatively using this Facebook feature to brand your page and build your business. Have you seen any great examples of business page photo streams? Let us know in the comments.
A key concept to understand if you are going to be an effective Facebook marketer is the difference between the news feed and the wall. This post is designed to demystify the difference between them and illustrate the relationship between them so that you can:
understand what content you are seeing when you are logged into Facebook
be clear on who is seeing what posts you make in Facebook
have an understanding of how you can get better marketing exposure for yourself and your brand in Facebook.
The wall/news feed concepts are confusing for most because they are intertwined with two other important Facebook concepts which also tend to cause confusion – the difference between a profile and a page, and the complexity of Facebook privacy settings which impact the visibility of your profile wall to other Facebook users. A good introductory explanation of this is given by Will Holloway:
The Wall is a space on every Facebook user’s profile page that allows friends to post messages for the user and the user’s friends to see. The Facebook community calls these messages ‘wall posts.’ Depending upon the user’s privacy settings, the wall posts can be private, but most people keep them at the default setting, which is public.
I’ve compiled the following screen shots to illustrate the differences between a wall, the news feed, and show the relationship between them for wall posts (click on the image to expand):
As the image shows, if you post content on your business page wall, you will likely see that post appear in your personal news feed (because you are the administrator and like your own page). When people like a page, they “opt-in” to receive the wall posts of the page in their news feed. All of your page fans (or people who like your page) have the opportunity to see the page wall posts in their news feed. This is different than the post from your page appearing on your profile wall. If users are to navigate to your profile, they will NOT see the post from your page. You can prove this to yourself by viewing your profile wall. This is one of the great features of pages because it allows for a total separation between the content on your profile, and the content on your page and creates an opportunity to segregate your personal and your professional life on Facebook.
Further nuances and description of the difference between the news feed and the wall is as follows:
The News Feed:
Is also known as the home page of Facebook. It is what you see when you log into Facebook. Note that when you log into Facebook, you are logging in under your profile identity. Even though you are logging into Facebook with your profile identity, you are not automatically looking at your profile wall. Facebook programmatically takes you to the news feed when you log into Facebook, not your profile wall.
You can navigate to the news feed at any time in Facebook by selecting the Facebook icon or the “home” navigation tab on the Facebook blue search bar
Reflects “activates” or “stories” related to people, pages, and groups your Facebook profile is connected to on Facebook. Your Facebook profile has “Facebook friends”, your Facebook profile “Likes” pages, and your Facebook profile is a group “member”. As a result, any of the activities from these connections can appear in your news feed.
Is unique to you. The activities and stories you see in your news feed are a unique display based on the connections you have in Facebook to people, pages, and groups. Since everyone is connected to different people, pages, and groups, every Facebook user has a unique news feed.
The Wall:
Is a place on a profile, page, or group where Facebook users post messages for others to see.
Profiles have a wall (visibility is controlled by each users Facebook privacy settings)
Pages have a wall (page walls are public and viewable by all internet users)
Groups have a wall (visibility is determined by the group settings and may or may not be visible to all Facebook users)
Is the default tab that you land on when you visit a Facebook users profile
Is the default tab that you land on when you visit a Facebook page, unless the administrator of that page has set another tab to be the default landing tab for non-fans of a page. Once you are a fan of a page however, you will always be taken to the page wall by default.
Up until last week, for Facebook page administrators, it was fairly confusing to know if you were navigating Facebook as the identity of your profile or the identity of your page. But a recently launched user interface update has helped to make this MUCH clearer and is a very helpful Facebook detail to note.
The avatar of your page or profile identity now displays in the Facebook blue search bar. Note that you can flip between the identity of your profile and your page by clicking on the “Use Facebook as [page name]” link on your business page:
This user interface modification makes is much easier to know the identity you are navigating Facebook as when you visit pages and profiles. Now when I am navigating Facebook as the identity of my business page “Harmon Enterprises”, and am looking at another business page this is how it looks:
And this is how it looks when looking at a profile while navigating Facebook as “Harmon Enterprises”:
Understanding this functionality and Facebook feature is part of the foundation for becoming a more effective Facebook marketer as it sets the stage for allowing you to tag other business pages in your business page wall posts, and gives you the foundation for more advanced engagement tactics such as posting as your page, then commenting as yourself (while tagging your Facebook friends to call, or invite, them into your page conversation). Thanks to Facebook for making things visually clearer. We think it is a great user interface improvement.
Interested in Facebook marketing for real estate? Check out a free reply of the Facebook is King webinar featuring our very own Stacey Harmon. She joined Jimmy Mackin and host Chad Hyans of IMSD in an hour long training for ActiveRain University. Although platforms like Google+ are tempting, learn why Facebook is still where the most immediate business opportunities are (it’s still definitely king in real estate social media marketing) and gain insights into best practices for success. This free webinar waspresented by Internet Marketing Specialist Designation and ActiveRain University - great tools for strengthening your real estate marketing knowledge.
Get in front of your competition. IMSD certification give you the training and systems you need to win in the world of online lead generation [and access to great webinars just like this one!]. Harmon Enterprises is a proud affiliate and can get you $200 your IMSD membership fee with the code HARMON. Sign up today.
Are you a real estate agent ready to start marketing on Facebook? If so, we can help! Harmon Enterprises is pleased to announce our new Facebook Quick Page for Real Estate.
