Up until last week, for Facebook page administrators, it was fairly confusing to know if you were navigating Facebook as the identity of your profile or the identity of your page. But a recently launched user interface update has helped to make this MUCH clearer and is a very helpful Facebook detail to note. The avatar of your page or profile identity now displays in the Facebook blue search bar. Note that you can flip between the identity of your profile and your page by clicking on the "Use Facebook as [page name]" link on your business page:
This user interface modification makes is much easier to know the identity you are navigating Facebook as when you visit pages and profiles. Now when I am navigating Facebook as the identity of my business page "Harmon Enterprises", and am looking at another business page this is how it looks:
And this is how it looks when looking at a profile while navigating Facebook as "Harmon Enterprises":
Understanding this functionality and Facebook feature is part of the foundation for becoming a more effective Facebook marketer as it sets the stage for allowing you to tag other business pages in your business page wall posts, and gives you the foundation for more advanced engagement tactics such as posting as your page, then commenting as yourself (while tagging your Facebook friends to call, or invite, them into your page conversation). Thanks to Facebook for making things visually clearer. We think it is a great user interface improvement.