This Facebook marketing tip relates to the official pages marketing tool in Facebook. For clarification on where this tip fits into the greater Facebook marketing picture, please view our post Facebook Foundations: Facebook's Marketing Tools Explained. Who isn’t curious about photos of themselves? Everyone is! Therefore, it isn’t surprising that the most engaging type of content on Facebook is photos. Posting photos can be a great tip for getting people to look at, like, and interact with your Facebook page. Anytime you are at an event which supports your business objective - a conference, a community block party, an Association mixer, a 10K that is being held in your community - take lots of pictures, include lots of people, post an album to your Facebook page, and tag your friends.
In an earlier tip, I discussed the power of tagging. Photos can also be tagged and you should tag your Facebook friends in the photos you upload. They will receive a Facebook notification that they have been tagged in the photo and go to see it. If this photo lives on your business page, they will be taken there. And, since photos solicit the highest degree of engagement on Facebook, they will be likely to want to give some of the photos a thumbs up, or leave a comment. Here is the kicker - they can’t leave a comment or like a photo without first liking your page. So, people will like your page in order to leave a comment or interact with the photos you posted. It’s a great way to build the number of people who like your page.
In addition, you should encourage people to tag their friends in the photos. Since you can only tag people that you are friends with and at a community event where there are lots of people, you may not be Facebook friends with all the people that are in your photos. But, some of your friends will be Facebook friends with people in the photos, and if you encourage them to tag their friends, they likely will, which will bring more people to your page.
Important detail - Confirm that fans have the ability to post to your page wall by checking that in your page manager, the checkbox next to “Users can write or post content on the wall” is selected. If they can’t write on your wall, you have no opportunity for engagement!
This article is part of a month long series of tips, tricks, and strategies for real estate marketing with Facebook. View additional posts from our “Tip a Day” series on Pixel Coaching.