Facebook was a hot topic at January's Real Estate Connect in New York City. Live interviews with Thomas Arnold of Facebook and Clara Shih of Hearsay Social were featured on the main stage and re-emphasized the importance of Facebook as part of the marketing strategy of the modern Realtor. Thomas Arnold discussed that each comment is actually a "lead" and that Facebook is a long term strategy. Clara Shih wisely stated that the way to figure out the ROI on social media is to actually use it and predicted that 2012 will be the year of ROI on social media. She also pointed out how high-tech has a lot of influence on high-touch. Later that afternoon, I co-presented alongside Jimmy Mackin a breakout session titled Friends with Benefits: Strategies for Selling with Facebook. View our presentation below:
After our presentation, Jimmy and I were honored to have keynote speaker Thomas Arnold from Facebook introduce himself and complement our presentation:
Are you interested in having Stacey speak on effective Facebook marketing at your company or event? Contact us to inquire about Stacey's availability and rates.