Facebook Page Name vs. Facebook Page Username
July 12, 2011 by Stacey Harmon · 5 Comments
In Facebook page marketing, I see lots of confusion about the difference between the page name and the username (which sets the vanity URL associated with a business page). Here is an illustrated screen shot, with a tutorial video following, which explains the difference between the two, and describes why understanding this is such a critical foundation to have in formulating an effective Facebook page marketing strategy.
Video explaining the difference and showing you where you change/set the page name and username in the Facebook page manager:
Facebook Page Creation & Branding Services for Real Estate
June 6, 2011 by Stacey Harmon · Leave a Comment
Looking for a business presence on Facebook that represents your professionalism and grows your list? Let Harmon Enterprises create a powerful branded Facebook business page that showcases your business, makes you look like a rock star in listing presentations, and positions you for great business development on Facebook.
Get a fully branded Facebook business page like this:
L.A. House Guru
(view page on Facebook or click image to enlarge)
View our library of custom branded timeline clients, learn more here or contact us to initiate your order.
Hire Stacey Harmon to Speak at Your Event
June 5, 2011 by Stacey Harmon · Leave a Comment
If you are looking for clear, content rich education about how to effectively use Facebook to build business, then hire Stacey Harmon to speak at your event.
An engaging, energetic, and respected speaker, Stacey is an N.A.R. REALTOR® University trainer and presents at brokerages, associations and events across the country including the National Association of Realtors Annual Expo, Inman New’s Real Estate Connect, and Agent Reboot. View a comprehensive list of prior speaking engagements here.
Her presentations are content rich, communicate the business value in a way that appeals to both novice and advanced users, and leave attendees raving in reviews, and online:
To inquire about availability or discuss rates, please send us an email with your event date, details, and contact information. You may also view Stacey’s current availability on our calendar.
Facebook Real Estate Listing Advertising Made Easy!
May 15, 2011 by Stacey Harmon · 1 Comment
REALTORS: Advertise your listings on Facebook. Announcing a new service offering by Harmon Enterprises to help agents stay progressive in the marketing of their listings: Facebook Listing Ad Management
Target the exact buyer demographic for your listing. Your seller will love you when you present their home to 1000’s of online consumers with targeted Facebook ads.
Harmon Enterprises is a nationally-recognized leader in Facebook strategy for real estate. We will manage the process of placing and monitoring your listing advertisements on Facebook and provide you with visual proof of your ad, along with a detail ad report for you provide to your seller showing the exposure your ad garnered for their listing.
Our advertising packages include the actual advertising cost to advertise on Facebook. Everything is included in one low, per listing price. Learn more and sign up to start advertising your listings on Facebook.
Facebook Page Marketing Training
April 3, 2011 by Stacey Harmon · Leave a Comment
Realtors: Are you interested in learning what it takes to have an effective Facebook business page? Learn what you need to know, live and in person from Facebook expert Stacey Harmon. She is teaching a comprehensive Facebook page marketing curriculum on Wednesday, April 20th in Costa Mesa, California. **Also, just added – repeat of this course in Glendale, CA on Thursday, May 5th, 2011**
Check out these testimonials from Realtor’s who have attended Stacey’s prior Facebook training:
- Great stuff – I always take away so much to market my business – You’re the best!!” – Mike Didelot, Keller Williams, Dana Point, CA
- Great job. Lots of meat. Great tips. Lots of concrete stuff - loved it. - Heidi Brown, First Team Real Estate
- “Stacey is articulate and more importantly, engaging and dynamically informative. I love to learn and Stacey really makes it fun.” – Nick Segal, Partners Trust Founding Partner & President, Beverly Hills, CA
The curriculum is broken up into two 2.5 hours courses. You may sign up for both, or for one class or the other, depending on your Facebook page education needs. Full details about the two courses and registration can be found here.
Harmon Enterprises is Now HootSuite Certified
February 20, 2011 by Stacey Harmon · Leave a Comment
HootSuite, the web based social media dashboard has a new Certified Pro Member – Stacey Harmon.
Not familiar with HootSuite? If you have a presence on multiple social media channels and are looking for a tool to help you manage all the places you appear, HootSuite is one to check out. It is free to managing up to 5 social media accounts so there is no cost to test it out. You can also test drive a pro-account for 30 days for free. With a HootSuite account, you can:
- Send updates to multiple social media sites – Twitter, Facebook, LinkedIn, and more.
- Schedule postings for a future date
- Monitor the interest level of the content you are posting
- Easily share content from any webpage you are on
- Find and engage with influencers who can help spread your message
- Gather intelligence through keyword research and brand mentions online
- Collaborate your social media communication and response amongst your team
With this new certification, Stacey has launched a new live training course: Managing & Scheduling Your Social Media Strategy. This one hour live training will give attendees an understanding of how tools like HootSuite can help organize the chaos of a distributed social media strategy and build social media success. If you are interested in having Stacey train your brokerage, company, or Association on this topic, please contact us to discuss available dates.
Free Facebook Marketing Tip a Day – All December 2010
December 17, 2010 by Stacey Harmon · Leave a Comment
Are you ready to make Facebook part of your marketing plan for 2011? For the past few weeks, Pixel Coaching (the brand of Harmon Enterprises which focuses on Facebook marketing for real estate) has been giving away free Facebook marketing tips for the real estate industry. With two more weeks left in December, there is still time to participate. Simply like the Pixel Coaching Facebook page and get access to each tip as they are released – one a day for the rest of 2010!
Check out some of the tips that have been posted so far:
- How to Create Facebook Engagement:
- The Facebook Poke – The Most Underestimated Marketing Tool on Facebook
- Be Creative – How to Use the New Profile Photo Stream to Promote Your Business
- Use Facebook Lists to Separate Personal and Professional on Facebook
A directory of the full articles and tips already released can be found here on the Pixel Coaching website.Don’t forget to Like the Pixel Coaching Facebook page to participate in the Tip A Day series for the remainder of the month.
Announcing Pixel Coaching – Harmon Enterprises Newest Venture
December 13, 2010 by Stacey Harmon · 1 Comment
Facebook Marketing for Real Estate
Education | Training | Strategy | Execution
www.PixelCoaching.com
Harmon Enterprises is proud to announce that it has launched a niche company, Pixel Coaching, which focuses exclusively on Facebook marketing for the real estate industry. With over 500 Million users, Facebook continues to infuse itself into the fabric of how a growing percentage of humans communicate with each other, find new products and services, and interact with companies. But, Facebook also represent a whole new vocabulary, marketing philosophy, and learning curve for many real estate professionals. As a marketer, Facebook is a complex medium filled with diverse products, multiple terms of service, constant product launches, and platform changes that suddenly appear with little to no warning. What is an agent to do? Enter Pixel Coaching, the Facebook marketing resource for the real estate industry.
Pixel Coaching is an education and services portal providing the foundation, tips, and strategies needed to effectively market on Facebook. In a business dominated by relationships where who you know, repeat business, and referrals make up a huge portion of an agents transactions, most agents (only 5% of California REALTORS are using Facebook as part of their real estate business) are greatly underestimating the opportunities that exist on Facebook today. And as Facebook is continuing to grow and expand their platform offerings, the opportunities are only going to increase.
To learn more about how Facebook can become part of your real estate marketing plan, check out Pixel Coaching.
In addition to the ample free information and tips Pixel Coaching provides, there is an evolving and growing product line of Facebook related marketing and training services.
There are multiple ways to connect and keep up with Pixel Coaching. You can:
- Visit the Pixel Coaching website
- Subscribe to the Pixel Coaching blog in your RSS reader
- Like Pixel Coaching on Facebook
- Follow Pixel Coaching on twitter
For further information on Pixel Coaching and its services, please contact Stacey Harmon via this form or 714.754.5788.
New Affilation: Stacey Harmon is an N.A.R. and REALTOR® Univeristy Trainer
December 12, 2010 by Stacey Harmon · Leave a Comment
Stacey Harmon has a new affiliation with REALTOR® University, the webinar training center for the National Association of Realtors (N.A.R.). N.A.R. runs weekly webinars for real estate and Stacey has joined on to provide social media and Facebook training. Her first webinar is Tuesday, December 14th at 8:00 am PDT. The topic is Facebook Marketing Foundations for REALTORS®.
Further details and and a link to register can be found at the REALTOR.org site or directly at REALTOR University.
Innovative Blogs & Their Secret Plugins – My Real Estate Blog World 2010 Presentation
October 18, 2010 by Stacey Harmon · 7 Comments
I presented last week at the Blog World and New Media Expo and had several requests for my slides so wanted to share them here. I also wanted to specifically call out the innovative blogs and developers that were featured in the presentation allowing this presentation to serve as a resource for those in the real estate space who are looking to create or improve upon their blog. All examples in the presentation are WordPress sites. Here is the slide deck and links to the specific sites appear below:
View more presentations from Stacey Harmon.
The specific real estate wordpress blogs featured in the presentation are linked to below. If I was able to identify the developer, I’ve included it after the blog. For details of why each blog was selected for the presentation (it might be for their use of theme, as an example of a specific functionality, or for their use of a specific plugin), please reference the presentation itself.
Featured Sites:
- Managing Broker/Principal Brad Nix’s Maxsell.net
- Agent Loren Sanders iCarlsbad.com (Developer – Agent Evolution)
- Agent Irina Netchaev’s PasadenaViews.com
- Agent Dru Bloomfield’s AtHomeInScottsdale.com
- Agent Amanda McMillan’s ChicgagoHomePartner.com (Developer – Loren Nason)
- Agent Janie Coffey’s TheCoralGablesStory.com
- Agent Downtown Scotty Brown’s ScottyBrown.com (Developer – HomeQuest)
- Agent’s Ginger Wilcox’s BlogByTheBay.com
- Agent Brad Coy’s SFres.com (Developer – Virtual Results)
- Escrow Company American Trust Escrow (Developer – Real Estate Tomato)
- Apartment Management Company PenmarProperties.com (Developer – Twin Cities Tech)
- Agents Linda & Steve Haycox’s HomesByHaycox.com (Developer – Agent Evolution)
- Owner/Managing Broker Bob Lilley’s RobertLilley.com
- Broker/Owner Jay Thompson’s PheonixRealEstateGuy.com (Self Developed)
- Agents John and Sarah Payson’s ThePaysonGroup.com (Developer – HomeQuest)
- Agent Terence Richardson’s MetroAtlantaPros.com
- CoastalHomeFinder.com (Developer – 1 ParkPlace)
- Agent Mariana Wagner’s ColoradoSpringsRealEstateConnection.com
- Agent Brian Copeland’s NashvilleAndBeyond.com
- Mortgage Broker Scott Schang’s HomeownershipUniversity.com (Self Developed)
- Agent Kendra Todd’s KendraToddGroup.com
- Agent Steve Wickland’s WicklandGroup.com (Developer – Dakno Marketing)
- Agent Michelle Silverman’s ViewsOfLaJolla.com
- Broker/Owner Linsey Planeta’s MRealtyOC.com (Developer – HomeQuest)
- Escrow VP Bob Fox’s MyBuyerNeeds.com
- Brokerage EWM’s blog.Ewm.com (Developer – Real Estate Tomato)
- Agent Riley Smith’s CoralGablesRealEstateVault.com (Developer – Real Estate Tomato)
Special thanks go out to Steve Zehngut and Scott Schang for taking the time to share their knowledge with me which contributed to the content in this presentation. Also, thanks to Jason Berman for the opportunity to be part of RE BlogWorld – I had a blast!